During her six year tenure, Marisol led the Open Innovation project, which aims to connect and collaborate with fintechs for the purpose of accelerating the rhythm of innovation and digital transformation of financial services. The Open Innovation project is built upon 4 main pillars:
Ecosystem Building: All activities that build the fintech and tech ecosystem all over the world, with activities such as:
BBVA Open Talent: What began as a local Social Responsibility program is now the biggest and longest running fintech competition in the world and the main source of outside-in innovation for BBVA, with 900 startups from 81 countries in 2018.
BBVA Open Summit: Achieved first time involvement of C-level executives in major fintech and innovation events with an associated 1M€ budget.
Partnerships: Responsible for creating and maintaining parternships with Venture Capital, ecosystem builders, Government officials, key academia and institutions
Internal Scouting: The differentiating factor of the strategy is to structure and create continuous relation with all business units to understand priorities and needs.
One Team and breaking silos: Leveraging on deep understanding of the corporation and banking business she’s leading the efforts of internal collaboration of previously siloed teams such as: communications, marketing, design, UX, research, event management, and talent & culture.
Matchmaking and Follow Up: These are all activities related to connect the right startup to the best team within BBVA and look for business opportunities. Open innovation put together a fast track process involving budget, and all teams that have a say in pilot scale up and implementation (compliance, legal, security, procurement, financial, etc.). Key values: Transparency, reciprocity and trust.